About Me

Those who know me will know, I love taking pictures of sunsets and oceans and my beautiful kids. I am a techie and love all things digital. It is my love for digital that has allowed me to be who I am today. I am a marketing specialist with 19 years of advertising experience with a focus on digital marketing. My inquisitive nature, and need to know how things work have been the driving force behind my constant need to learn and grow as a person in both business and my personal life.

Navigating the complexities of multi-million rand paid media budgets has been my forte, and I take immense pride in ensuring that every cent is meticulously optimised to further our pivotal business KPIs. My expertise stretches across a myriad of marketing platforms – from the ever-reliable Google Ads and Analytics to the expansive realms of Meta, LinkedIn, X [Twitter] and TikTok. While acquisition is a significant part of the equation, my approach gives equal weight to robust retention strategies, ensuring a holistic impact on the brands I work with.

Beyond the corporate sphere, my entrepreneurial spirit took flight seven years ago when I founded The Media Company, a digital agency that has been proof to my dedication and commitment to this field. More recently, I embarked on a new venture, launching my very own publishing company – Mercy Press. Both ventures reflect my passion for the digital realm and my commitment to delivering excellence.

On a personal note, while the world of digital marketing is enthralling, my roles as a wife and a mother hold equal if not more, importance in my life and at the helm of it all my love for Jesus. Juggling business aspirations with family responsibilities has its challenges, but it also offers rewards in the form of cherished moments and invaluable lessons.

I invite you to join me on this blog, where I share insights from my professional journey, interspersed with snippets from my personal life. Let’s embark on this digital odyssey together!