Those who know me well will tell you I have a deep love for capturing sunsets, oceans, and, of course, my beautiful kids. I’m a tech enthusiast with a passion for all things digital, and it’s this love for the digital world that has shaped me into who I am today. With 19 years of advertising experience, specializing in digital marketing, I thrive on curiosity and a desire to understand how things work. This inquisitive nature has driven my growth both professionally and personally.
Managing multi-million rand paid media budgets has been a significant part of my career, and I’m dedicated to ensuring every cent delivers measurable value and aligns with core business objectives. My expertise spans platforms like Google Ads, Analytics, Meta, LinkedIn, X [Twitter], and TikTok. While I focus heavily on acquisition, I also place equal importance on retention strategies, creating a balanced and lasting impact for the brands I work with.
Seven years ago, my entrepreneurial journey began with the founding of The Media Company, a digital agency that reflects my passion and commitment to this field. More recently, I embarked on a new chapter by launching my own publishing company, Mercy Press. Both ventures highlight my dedication to the digital space and my drive to deliver excellence in everything I do.
On a personal note, while digital marketing excites me, being a wife and mother holds an even greater place in my heart. My faith in Jesus is the foundation of everything I do, and balancing business with family life has brought challenges but also countless moments of joy and valuable lessons.
This blog is where I blend my professional insights with personal stories from my life. I’d love for you to join me on this journey, as we navigate the ever-evolving digital world together!